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KIMYA

create your own beauty brand

How to start your own brow & lash tint brand with private label and OEM services

Building your own brow and lash cosmetics brand can be one of the most exciting steps in your professional journey. Thanks to private label and OEM services, it’s now possible for salon owners, entrepreneurs, and beauty experts to launch professional-grade products without the overwhelming costs of research and factory investments.

Step 1: select your core products

The most in-demand products in the brow and lash category include:

  • Brow tints and brow stains
  • Hybrid brow tint (with skin-stain effect)
  • Professional lash tint


These categories guarantee consistent demand and strong retail or salon sales potential.

Step 2: choose between private label and OEM

  • Private label: fastest to market, with ready-made formulas already tested for performance and safety.
  • OEM: perfect if you already have your own formula or want modifications. You get professional manufacturing, quality testing, and compliance support.

Step 3: focus on packaging & branding

Strong packaging design is what sets brands apart. Options include tubes, bottles, airless pumps, and direct-printed primary packaging. Even small orders (1,000 pcs) can include custom labels and boxes tailored to your visual identity.

Step 4: ensure compliance

Launching in Europe, the USA, or GCC markets requires adherence to strict regulations (CPNP, FDA, GCC). By working with an experienced OEM partner, you gain access to full regulatory documentation, testing, and certification support.

Step 5: start small and scale

With flexible MOQ policies, you can launch your first collection without excessive investment. As your business grows, you can scale production while keeping consistent quality.

FAQ

With ready-made formulas, it can take just a few weeks to move from design to production. OEM or ODM projects take longer due to development and testing.

Yes, packaging options are highly flexible. For large orders, you can print your design directly on tubes or bottles.

OEM allows more customisation and formula control, while private label is faster and more budget-friendly.

No, ÉLAN Kimya factory provides full logistics and documentation support, making international shipping smooth and reliable.

CONTACTS

FOR PRIVATE LABEL:

  • Address: Gaziler Mah. 250.sok No: 2B Kepez / Antalya / Turkey
  • Manufacturing facilities
    Antalya, Turkey