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KIMYA

Private label, OEM & ODM solutions for brow and lash cosmetics

The beauty industry is experiencing rapid growth, with brow and lash cosmetics taking center stage in global demand. Salons, entrepreneurs, and established beauty brands are increasingly searching for private label, OEM, and ODM solutions to expand their product portfolios and respond to market trends.

At ÉLAN Kimya factory, based in Antalya, Turkey, we provide turn-key manufacturing for brow and lash products. With exports to over 40 countries, FDA registration (USA), and GMP/ISO-certified facilities, we combine innovation, compliance, and speed-to-market to deliver reliable solutions for brands worldwide.

How to launch your own beauty brand

Understanding Private label, OEM & ODM

  • Private label: ready-made formulas branded under your label. This is the fastest way to launch professional products with minimal risk and investment.
  • OEM (Original Equipment Manufacturer): we manufacture according to your specifications or formulas, scaling your concept with professional production.
  • ODM (Original Design Manufacturer): complete development of exclusive, custom formulas, including R&D, testing, and compliance with global regulations.


This flexibility allows beauty businesses to select the right strategy for their brand identity, budget, and market.

Brow & lash products you can develop

Our expertise covers the most requested categories in the salon and retail market:

  • Private label brow tint and brow stain
  • Hybrid liquid and cream brow tints
  • Lash tint for professional use
  • Oxidising emulsions for consistent results


Each product can be enriched with nourishing ingredients such as hydrolysed vegetable protein, amino acids, sunflower seed extract, collagen, argan oil, marula oil, and more. These components provide care benefits alongside vibrant, long-lasting colour results.

How to launch your own beauty brand How to launch your own beauty brand How to launch your own beauty brand

Why partner with ÉLAN Kimya factory?

  • R&D laboratory: exclusive formulas developed by in-house chemists.
  • Flexible MOQ: start from just 1,000 pcs per product.
  • Custom packaging: tubes, bottles, airless pumps, and direct print options.
  • Regulatory support: guidance for EU, USA, and GCC compliance (CPNP, FDA, GCC).
  • Global logistics assistance: import/export documentation and fast timelines.
  • Proven market experience: products already distributed in 45+ countries.

Global opportunities in brow & lash cosmetics

With beauty trends like hybrid brow tinting and keratin lash lifting gaining popularity, entering this market has never been more profitable. By choosing private label and OEM/ODM manufacturing, brands can avoid the high costs of R&D and focus instead on marketing, sales, and building customer loyalty.

FAQ

Private label offers ready-made formulas with your branding, while OEM means we produce based on your formula or concept, allowing more customisation.

Yes, with ODM services, we develop exclusive, tailor-made formulas, from lab testing to packaging.

We offer flexible MOQs starting from just 1,000 pcs/product, making it easier to launch new brands.

Absolutely. We provide full support with FDA (USA), CPNP (EU), and GCC registration, plus dermatological and stability testing.

Hybrid brow tints, lash lifts, brow lamination kits, and ammonia-free lash and brow tints are currently in high demand.

CONTACTS

FOR PRIVATE LABEL:

  • Address: Gaziler Mah. 250.sok No: 2B Kepez / Antalya / Turkey
  • Manufacturing facilities
    Antalya, Turkey